5 Internet Marketing Methods Attorneys Must Steer Clear Of
With limited time as well as intense competition, messing around with ineffective web-based marketing techniques is unacceptable. Having experience and experimentation, I supply to you a few internet marketing strategies for lawyers that everyone should avoid..
1. Websites made entirely in Flash – Search engines like Google, Bing, and Yahoo can’t crawl Flash well. This suggests your beautiful, website crafted in Flash will not come up in search engine results when people are looking for your services. Which is simply too big a market to block yourself from. Incorporating a few flash components on certain sections of your website could be alright (I’d advise having a qualified Seo to check over the implementation of the Flash to be certain), but do not build the full website in flash.
2. Leaving Spam Comments – Comment spamming involves linking to your website by making worthless comments on other sites, blogs, and articles. From a technical point of view, this is a waste of your time. Most or your comments will be moderated by the website owner and never posted. Those junk comments that do get published are in all likelihood be “nofollowed” which means the search engines will not offer you credit for the backlinks. If you make a worthless, general comment, it isn’t likely people will bother to return to your site making your work a total waste of time.
3. Not Monitoring Your Law Firm’s Reputation – With the development of Tweeting, Facebook, and real-time social sharing, bein unable to keep track of your firm’s identify on the net is a big mistake. I do not have to notify you that your firm’s reputation is probably one of, if not the most, important assets you have as a law firm. It’s critical that you setup notifications so that you know when you are mentioned and can react competently. Utilizing a free program such as Google Alerts allows you to setup automatic email alerts that are provided when something is posted online about you or your firm.
4. Failure To Understand Your State Bar Marketing Guidelines – I really shouldn’t need to let you know that law firms are kept to a distinctive standard concerning honest advertising. Since every state bar determines it’s own ethics rules, it is critical that you take the time to study what is permissible and what is not. Do not give this critical task to just any marketing company, it isn’t their bar license at stake if anything goes wrong.
5. Not Using Analytics – If you are not gauging the performance of your legal site with a free, powerful analytics program such as Google Analytics, than you just aren’t going to be in a position to hang with the big boys. As a way to progress, mature, and make necessary changes to your strategy you will certainly need to fully grasp what has happened, what exactly has been effective, and what hasn’t. You can not acheive this without the help of an analytics application. There is no excuse not to utilize one given that one of the best programs out there, Google Analytics, is free. Get this launched right now and take 20 minutes to find out how to use it.
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