Grow your business with Internet domination
97% of consumers use online searches when researching products or services. Companies of all sizes have learned that spending money nowadays on Yellow Pages, Newspaper inserts & other old-school media do not give them the desire results.
Every company regardless of its size operates under one most important constraint and that constraint is the budget. No company can afford unlimited budget for anything from day to day operation to marketing and sales.
Facebook and Twitter have 700,000,000 members combined. YouTube gets over 300,000,000 visitors a month who watch more than 2,000,000,000 videos. These members seek and make recommendations for products, services & experiences for friends & followers. People go there to look for videos to answer their questions, show them how to do something, or review a product or business.
The newspaper readership is steadily declining. As per latest survey 24 of the 25 largest newspapers experienced record declines in circulation in the past year. As per Yahoo statistics, 92% of all businesses search online for product and services.
Marketing has shifted from a one-way broadcast to a multi-point conversation.The mantra is that you need to be easily found on the internet and engage with your customer one on one basis. Communicate with them on a regular basis; ask their opinion on your product and services and always delight them. These can be done in a gradual three steps process. These are:
1.Get out there & get found. Millions of consumers use online search engines every single day and, believe it or not, many of them are looking for your company. Search Engine Optimization (SEO) makes it easy for your potential clients to find you online. It is one of the most important parts of a successful online marketing campaign, and can produce amazing results for small and medium-sized businesses. Google is important but you also need to be present where your customers spend time. So there are many search engines, directories & social media where you need to establish a very dominant position.
2.Build relationships with prospects on their terms through social media such as Facebook and Twitter.Educate them with insightful information, expert perspective, recommendations, news, coupons, and membership privileges. Build relationships, earn their trust and earn their business. You will be amazed how your business will grow exponentially.
3.Have a solid strategy to continue to engage with your existing as well as potentials customers with a combination of search engines optimization(SEO),video,social media and mobile marketing. Remember,it costs 6 to 7 times less to get an existing customer to buy from you than it is to get a new customer to buy from you.
Chose the right partner that has all the expertise from SEO to social media marketing and do it with zero extra work on your part.
Amit Sarkar is a siliconvalley based project management and Internet marketing consultant. He has 18 years of experience in many areas such as, Software development, Project management, Products / Projects development, Search engine optimization, Social media marketing etc. To learn more about SEO and social media marketing visit Search engine marketing optimisation