How to Design a Website Effectively When Advertising for Lawyers
Using your website to generate more clients can be a very good source of advertising for lawyers. I want to address how multiple calls to action will increase the number of prospects your website will produce.
When advertising for lawyers on the web, be sure to use multiple calls to action: Different people respond to different stimuli
When designing our website, we can’t really tell how others will respond to the design since we all have unique tastes. Just because we like it does not mean someone else will. This is the reason that we offer different ways to contact our law firm.
For example, if I am offering a relevant e-book to prospects, I should post a graphic that is a professional looking picture of the book which links to a download page. In addition, underneath the graphic should be text that a user could click on leading to the same download page. This way I am capturing users that the graphic appeals to as well as others that the text link appeals to.
Another idea is to display your phone number, an offer such as a free case evaluation, and a picture with the same offer on more than just the contact us page of your website. This way a prospect that wants to speak with a lawyer right now can do so. Often potential clients will be at different stages of the process, by providing different methods of contacting you, more site visitors will convert to prospects.
“I know how to advertise my legal website! Just put my info on my contact us section.”
Even though you should have a contact us page, you need to offer value to your site visitors. Put yourself in their shoes. What reasons do they have to get in touch with you? When you provide value in the form of a free guide or free case evaluation, you are giving them a great reason to call or submit their contact information.
Your website can be a powerful and effective tool. Advertising for lawyers on the web can bring in more clients and help increase your case flow.
Does your legal website need a tune-up? Are you interested in marketing your website more aggressively? Whether it’s a brand new website design and development, or modifications to an existing legal website and/or blog, we can help take your online professional reputation to the next level.