Integrating Social Networking Sites In SEO And Internet Marketing Strategies
A lot more work is needed to make your SEO and internet marketing effort successful than just inserting keywords in your website. You need to keep up with the current internet trend and adjust your strategy accordingly.
Social networking sites such as Twitter, Facebook, and Digg now dominate the lives of many net users. It seems that everyone has their own Twitter, Facebook, or Digg account among other networking sites. Some of these sites have millions of members and billions of traffic, sometimes surpassing even the most popular search engine. This means that social networking sites need to be an integral part of your SEO and marketing plan whether you like it or not.
First advantage to use a social networking site is creating backlinks to your website and web pages. This is a free and legal method to do so. Links that are pointing to your website is very important to get higher SEO ranking, but is the hardest part to do because we have to find place where we can place our links with permission.
When you place the links on your accounts, you share them with your social network friends who will check it out. You will get instant views from them. After you expand your network further, you will get more followers or friends who are related to your business. Aside from expanding your business, you can also get interesting information from them.
After you share information and links with your friends, you have to build relationship with them through interaction. You can ask if they have any opinion, comment, or input there and you do not have to clutter your own site for it. Some people like it better to comment on these sites instead of being directed to your website.
As any qualified social media keynote speaker would tell you, some popular social networking sites that are very important for marketing and networking are Digg, Twitter, and Facebook, among other sites. This trend is not constant. There might be changes in the future about the key players of social networking, but for now you need to focus your effort on these sites because they are ideal for SEO.
First thing to do is to create your account in all these sites. You can create a personal account or use your business account. In Facebook, you cannot create business account without first having a personal account. After that, you can create as many business pages as you like. It is recommended that you only create one page for one business to avoid confusion and to focus your marketing effort.
When you create a personal account, you may want to skip some personal information for security reason. However, if you want your business pages to be taken seriously, you need to fill all the relevant info that is requested, as truthful as possible. Leaving some info blank will make people sceptical if your business is really legitimate or just a spam bot account.
Make connection to people you know first, your friends, coworkers, acquaintances, customers, family, or business partners. Update your business page or account frequently. Share links to your newest update on your website or new offer. Participate in discussions and answer any question your followers ask you. Follow other people to see what they are up to, share information, and expand your network.
These are the first steps to build your presence in the social networking sites for SEO and internet marketing purpose. It takes a while to get solid followers, but when you do, the result will be worth the effort you have put in.
The top search and social media marketing firm in Canada has diverse expertise in Montreal SEO along with a wide array of Internet marketing strategies. Contact an expert search engine and social media marketing keynote speaker for more informative industry advice.