Leading Lead Capture Solutions
There are two main reasons to get people to your web site: lead capture and to give them enough information about your business and your products to make a decision to buy from you. If you are trying to get people to your site and you have no lead capture option in place, why do the marketing? Without the information, you have lost the lead.
Lead capture tools are the mechanisms used to capture visitor’s contact information. Put the following in place and you will be on your way to building a large opt-in list.
So how will you get visitors to your website to give you permission and contact information? You get people to give you their contact information through lead capture tools. The seven leading tools are the following.
1. Opt-in Forms for your Email List. If your site content is good, people will sign up for more information from you. This is the leading method for lead capture.
2. Blogs with RSS feeds. If you write a blog or provide other content updates to your website, you can offer people the opportunity to sign up for an RSS (Really Simple Syndication) feed of your content so they do not need to come back to your site to look for it. Your lead capture method makes their life easier.
3. Effective Landing Pages. Landing pages are only seen by people who visit your site because of an email promotion or an ad campaign. They might be coming for a promoted gift.
4. Article Marketing. Writing and publishing articles is a way to share information with customers and prospects. Just add a subscription e-mail address in the resource box at the end of the article.
5. Free Desktop Applications or Free Smart Phone Apps. Many businesses give away applications like calendars, wallpapers, planners, videos, etc. loaded to the prospective customer’s desktop or smart phone. They usually contain a live link to your website. These are effective for lead capture and tend to be shared widely.
6. Social Media. Your social media followers are leads. When they become your followers, you have instant access to them. Great content gets followers. Interesting posts keep them.
7. Enable Blog and Forum Comments. Get people involved in the conversation on your blog or forum with comments and questions. Require registration before they are allowed to post comments or to ask questions on the forum.
These are the leading lead capture solutions. Each can powerful. Use them aggressively and watch your list grow. Keep your eyes open for new opportunities, as well.
If you are a small business owner or professional and want more information about lead generation, view the short video, “How Article Promotion Can Drive 25,000 Visitors to Your Web Site Each Month – For Free.”