Black Hat Uni Blog

In the earlier issue of Facebook For Business, you learned the best way to build a business Fan Page from Facebook. In this issue, you will learn how to get individuals to ‘like’ your page.

Before anything else, it is crucial that you know the major problem in making your page noticeable online. Awareness is and should be the primary problem with any Facebook account.

To achieve this, the business must find other ways to show their URL address. As its core group, the company should tap their employees and close contacts. Send a company newsletter announcing the launching of the page. You can expect to get a number of ‘Likes’ in just a short while if you’re running a large-scale business and has been around for quiet a while already.

Many businesses even make it obligatory for their personnel to include the Facebook account in their e-mail signature. Through this, reaching out to personal and business contacts will be easy. Other ways to raise awareness is to use other social sites like Twitter, LinkedIn, as well as article marketing methods.

All in all, the impact of social media management is huge when played right. Because it’s highly effective, there’s no reason why you shouldn’t use Facebook as a business tool. To put it simply, any Facebook page needs a good amount of unique visitors for it to become profitable.

Now that you know this, let’s move on to the difficult but not impossible task of getting as much ‘Likes’ as possible when using Facebook for Business. You’ll know your business is well-recognized when you have achieved several thousands of Facebook ‘Likes’. But more than this, Likes are an effective gauge of your online presence. The more ‘Likes’ a Fan Page has, the more effective it is in attracting potential customers. You can get more ‘Likes’ by using your page proactively. You should post updates frequently, upload photos that catch the attention of your customers and use Facebook app that allow you to share promos and sales.

To ensure these chores are carried out consistently, assign a group of your employees to serve as moderators. Make HR or Marketing the primary group in charge. Or if you don’t have the budget, then tap one person and use organizing applications like Hootsuite in order to give out constant updates.

It can be tricky at first to try to achieve many ‘likes’ but remember that it can be less of a challenge if you stay organized and consistent. The standards in using Facebook differ from one company to another. You can post more or less frequently compared to another business but one thing that should always stand is this: Professionalism when posting any content.

Treat the Facebook account like you would a newsletter and your clients the primary audience. Post updates that are always benefit-driven but not full of hype. A lot of fluff will discount your credibility online. Credible news such as photos from seminars, featured employees of the month, helpful links from close affiliates and etc.

Furthermore, effective Facebook marketing means that you should make use of incentives, promos and other activities then advertise them exclusively on the site. This is one of the best ways to get feedback in just a short amount of time. Realize that word-of-mouth is still the best form of advertising despite the powers of social media. That is why it’s important to take good care of your present customers as this will determine your level of “share-ability”.

Be sure you look for your following issue soon. We will explore the ways on how to use discounts, prize draws and give-aways to acquire more Facebook Fans.

It’s no longer impossible to make money online with Facebook marketing. If you have already decided to use Facebook for Business, you’ll find lots of tips here.