Manage Your Reputation Online!
Google allows anyone to research anything quickly and easily, therefore it is important to know how to manage your reputation online. With websites such as ciao.co.uk, blagger.com and various forums and blogs being favoured by Google because of their regular content, tackling the problem isn’t easy.
Fake user accounts on reviews websites: There are review websites such as e-customer-review and blagger.com that allow users to review websites, products and services. They do get ranks and a search on google will bring up a front page listing for one of these sites. It can be tempting make your own account and give feedback for your own company, anonymously of course. When businesses do this it rarely works as the ‘positive’ reviews they leave for their own company tend to be left the day the user account has been created (which is obviously suspicious), is one of the only positive reviews on the page and is generally the only review that user account has done.
Fake user accounts on reviews websites: There are review websites such as e-customer-review and blagger.com that allow users to review websites, products and services. They do get ranks and a search on google will bring up a front page listing for one of these sites. It can be tempting make your own account and give feedback for your own company, anonymously of course. When businesses do this it rarely works as the ‘positive’ reviews they leave for their own company tend to be left the day the user account has been created (which is obviously suspicious), is one of the only positive reviews on the page and is generally the only review that user account has done.
* It adds content to the negative reviews and boosts the rankings, It can lead to more feedback comments that may be detrimental to your business reputation.
You are able to spot a company that has done this because they’ll have a lot of reviews giving them negative reviews and terrible feedback, and then several reviews giving them 9/10 or better, with great feedback. Just as with posting comments on blogs, the more fake reviews you add, the more content is added to the reviews page, the more links that are generated to the reviews page (from your fake user account profiles) and the better the negative reviews rank in Google.
You are able to spot a company that has done this because they’ll have a lot of reviews giving them negative reviews and terrible feedback, and then several reviews giving them 9/10 or better, with great feedback. Just as with posting comments on blogs, the more fake reviews you add, the more content is added to the reviews page, the more links that are generated to the reviews page (from your fake user account profiles) and the better the negative reviews rank in Google.
Building your own reviews website: In order to do this, it needs to be done correctly. You may want to make sure that the website is hosted on a different server to yours, registered to a different company, and features unbiased reviews of all of your competitors. For example a reviews website for your business that gives competitors bad comments would be unacceptable (except for you of course). Once it is hosted on your server will quickly be identified and could damage your online reputation.
Google allows anyone to research anything quickly and easily, therefore it is important to know how to manage your reputation online. With websites such as ciao.co.uk, blagger.com and various forums and blogs being favoured by Google because of their regular content, tackling the problem isn’t easy.
Want to find out more about Online Reputation, then visit Laura Wimble’s site on how to choose the best Social Media Marketing for your needs.