SEO Company – What They Do? What Things To Check For!
SEO Company: What they do? Well SEO (Search engine optimization) company create a initial analysis on Clients website to see how well it is optimized for search engines, where strong and where weak spots are and what steps need to be taken to improve rankings in the search engines to get more prospects through them.
It all starts with analyzing on-page (within website) factors and then move to the off-page factors (around internet) relevant to SEO. They look for relevant keywords that website is targeting at present, plus do some initial keyword research to expand clients reach on search engine by suggesting more relevant keywords that could be ranked for.
So let’s dig in now:
1. on-Page Factors
I imagine almost all SEO Company start by looking if website is actually readable by crawlers? And see if it has any flash or java code that is causing issues crawlers crawling website. If all is good then they move on to see how search engine optimized website is. (Optimization means that WebPages are focused on specific keywords that they shall be found under in the search engines).
Should they see any issues in website structure, they suggest clients to fix them first. After all SEO is not about crawlers, it’s all about making thing relevant to users and doing things properly as per search engines guidelines.
To quickly summarize ON-Page SEO:
- Include product keyword in the title-metatag of the page. – Include product keyword in the keywords-metatag of the page. – Include product keyword in the description-metatag of the page. – Include your keyword in the h1-tag of the page. – Include your keyword in the text that is on that page. – (Avoid stuffing keywords)
There are other practices around On-page optimization, but if you have checked these, then you can start doing off page SEO
2. Off-Page Factors
Check for PR of website and age of domain as this helps to see how much Google trust domain/website. Once you have checked that, you can get started with building backlinks.
So off page optimisation – main stratergy will revolve around building quality backlinks from all over internet (mostly free but if needed paid) that will drive free quality traffic and will help search engines build long term credibility around those keywords, plus will help in improving search engines rankings.
To conclude: If you do all on-page necessary steps it should be straightforward to rank on search engines without doing too much off page Optimization or else leave it on SEO Company to take care of it.
If you’d like more info on the best SEO Company NZ, check out this website HighRanking.co.nz