SEO Issues: Highly Unstable Google Rankings
Questions are running on my mind. Being the person in charge of monitoring the organic rankings of my company’s websites (search engine optimization), Google has been in front my face every day since the day I joined my company.
One big question has been puzzling me after few months of doing these things over and over again. Why do Google rankings are very unstable for some keywords? In particular, the cases where I have seen such behavior is for our keywords “Renovation” and “Private Investigator”. There will be a week when these keywords will be shown in the first page. Then after a week or two, they will sit in the second page and stay there for 2 to 3 weeks after they go back to the first page. I do not really understand why Google is doing this.
I wanted to find logical reasons and answers for my questions, but of course Google is privately own, they can do whatever they want, no matter how much noise I make, there will never be any answers directly coming from them.
My only choice is to confide to the webmaster from different parts of the globe and seek answers from them. When I did my research, I am a bit surprised and relieve at the same time, that I am not the only person who noticed it, there are in fact hundreds of people seeking an answer for this behavior being shown by the Google search engine.
The most logical answer which I have found over the discussions in different forums that might be causing these instabilities in the rankings is the thing they have called “Google Dance” and some call it “Google Shuffle”.
According to metamend.com:
“Google Dance was in the past used to describe the period that a major index update of the Google search engine are being implemented. These major Google index update occurred on average every 36 days or 10 times per year.
Nowadays it has become less dramatic. Google now performs updates every week, with most movement occurring on Mondays. These ongoing updates feature mostly minor algorithm and index updates. So, during any month there will be minor sometimes dramatic changes in rankings.”
Interesting enough, but from my personal point of view, the shuffling in the rankings is a way of telling marketing professionals not to trust so much on the rankings in search engines for their marketing campaigns. Anytime the rankings can go down and who knows it can even be permanent. It thus makes cost per click more reliable.
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