SEO Tips From SEO Agency
Search engine optimisation is the business of “optimising” a websites web page to be at the top of the search engines for a given keywords. For example a keyword maybe “cheapest dog collars” so when a person types in “cheapest dog collars” in a search engine such as Google, Yahoo, Bing, Lycos, etc, the web page is at the top of the results.
Research has revealed that most search engine users click on the top result, sometimes as much as 50% of visitors will click on the top link. Being on page 2 or 3 is nothing compared to the amount of traffic a top spot / page 1 rank 1 result will provide you.
Picking the right keyword can mean the difference between success and failure in search engine optimisation. For example, if you pick a keyword with not enough traffic, even if you get to the top of the search engines no one will see you and you’ll receive no traffic. If on the other hand you pick a keyword that has very fierce competition that does have lots of traffic, because of the competition it maybe be possible to get to the top and therefore you’ll never been seen.
Will almost unlimited amounts of keywords to pick, you need to make sure you do your homework and check out the data on every keyword. Look for things such as 1) how many websites do you need to beat to be number one and 2) how many people are using that keyword. You need a nice balance of not to many people to beat that will give you a nice amount of traffic when you’re on page 1.
Links from other web pages are extremely important to your search engine optimisation efforts as each link gives you “points” and the more points you have, the better you do. If the web page the link to your site is on, is about the same subject or a close subject, eg if you sell cheese and the other site is about food that is nice and relevant, that will give you more “points”.
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