Black Hat Uni Blog

Many people wonder what the best way it is to get visitors to their promotional website through article marketing. Article marketing is the best way to build a long term business online but it needs to be done correctly in order to be effective. In there attempts to drive traffic, they seem to make some common errors. I will list them here.

Frequent Mistake 1: Most new people don’t realize that they want the readers to flow like a downward ski slope right into the resource box or text at the end of an article. They cringe at the main content sites that do not allow more the 2-3 links in an article. So they go and search for the more open directories that allow more links. Whenever they find a directory that allows unlimited links they go bananas. They throw links in every paragraph, sometimes two links. now by doing that they hurt themselves because they take people away from their article. Why is it that you think Hub-pages or Squidoo and Ezine do not allow link happy writers? They want the reader to stay on the page and see there promotional advertising! You want success follow it, and don’t get link crazy. I you distract your reader by sending them to another site(just to show how smart you are) well smarty pants you lost them for good.

Common Mistake2: Want to confuse and baffle the search engines? Then put a tremendous amount of links in your article. They will be confused and punish you for it by not ranking your article well. They will think its non-relevant content. This is another reason the big boys don’t allow it. They want good unique relevant content.

The best way to get your article to rank and move traffic to your site is to provide good content. Your resource box or text at the end of an article is of apex importance. It will help you get better rankings on your sites. I will go over just how to do that in a tic. Keep in mind that you want your resource box to stream right out of the article and be almost seamless.

You want your article to deliver important unique content for your reader and the search engines. Follow the AIDA model(Remember the movie Glen Garry Glen Ross the Alec Baldwin scene?) A: Attention, get your readers attention(sit up straight please) I: Interest keep your reader engaged (wake up please) D: Desire give your reader just enough information to make them want more. A:Action give them a call to action( click my link to solve your problem.)

How to sound in the article, your tone is very important. There is a fine line from sounding like you know what your talking about, and blowing you own horn. Don’t be rude, and impertinent. you will lose them. I hate those types don’t you, the know it all’s.

You want to write your resource box in the third person.Imagine how an editor or one of your clients that you helped would write about you. It is much easier this way so you don’t sound like a know it all. You want the reader to buy you, you don’t want to sell you.

Once we have them flowing right down to the resource box, we just need a few more really import steps okay, almost there stay with me here.

The Killer Resource Box!

Step1: Be super nice and inviting, flowing right out of the article. Use inviting language like +your-name+would be pleased to invite you to visit +website-here+

Step 2: You have to get them to take action, the best way to do this is by offering something you think they would want of value to them. Keep them moving toward the goal. Say something like..”this is a completely free no obligation offer to you, just for visiting you will be able to Instantly(real important they want it now and you will give it to them.) Download your report.”

You need to have a search engine friendly resource box or text at the end of your article.This is the most important step you need to take. It is the keys to the SEO kingdom and to more conversions. It is the step you have been waiting for. It is where most people get the paper jam up. Hey its not you fault you never spoke to me before. You now have Tom Paige the self proclaimed “Prince Of Print”(I am wearing my red cape and blue mask) You are all okay now.(Hey since we are friends now do the friendly thing and click on my link. I am not into 10 minute stands. I want to keep in touch with you please.) Okay enough with the selfish self promotion. Lets get back on track. Your links will provide two important features for the search engine masters of the traffic universe. Those two things are Link Reputation and Link Popularity. Super fancy jargon for real easy stuff don’t get worried, I will explain.

Your links Reputation: This link will be placed in the resource box pointing back to your home page. The search engines will be watching and looking to see if your home page delivers relevant results for the reader, and themselves of course.They will look to see whats your site about? Will your site provide what the reader is searching for?

The second link needs to be done for Link Popularity. It is the deep linking link to a sub-page on your site.No worries here either I will explain to you in a NY minute.

Your Anchor Text: You must use relevant anchor text,preferably a keyword. Never use the term click here, or download here as anchor text. Those are wasted links. On a side note you will want some wasted links, it looks more natural to the search engines. More on that in 2 minutes. So use a variety of anchor text.

You need different Resource Boxes and Text. Do not use the same ones for all the different content sites. You will lose relevance with the search engines. So set up a text file that you can change up, include some wasted links in you file. You Know the Click here and Download here ones were were talking about. Make about 20 different resource boxes. Its not a lot of work, once you do it, its done and you can pull from it forever!

Lets go through the motions:

Link Reputation: +Your Name Here+ would like to invite You to visit+yoursite.+(I can’t put in the real HTML code or it will become a live Dead Link, hows that for an oxymoron!) So you can Instantly Download your Free awesome reports on +yoursitehere+the unique article.Picking Cherry’s in the winter.That link goes directly to a unique article on a sub-page of your site. What this does for you, is tell the search engines you are important. And They will let you gain relevance from the authority site you have placed your article. Example you place the article on Hub-pages with a page rank of 135, your site ranks at 3 million you will quickly move up in the rankings by them allowing your article (unique content) and you doing the proper steps with the Resource Box or Text pointing back to your home page, and deep linking back to another unique piece of content. Wow that was a mouth full. I hope you understand my points and that this article has shed some light on the subject for you. Read My resource box i will give you the live example.

Be Nice. Third Party. And Now Tom Paige Would Like To Invite You To Obtain Your Free Internet Marketing Library. (Link Reputation) When You Visit TomPaige You Will Be Able To Instantly Download Your Information On All Aspects Of Marketing. For More Info On The Subject Above Visit (deep linking)The Resource Box From Tom Paige “The Prince Of Print.” And Internet Marketing Guy!